3/29/09

Social Media for Lawyers: Attorneys Take Note - Major Corporations Pay People Just to Tweet

Law firms are still getting used to websites, and from what I've experienced, the leaders of the pack are getting comfortable with blogs. Which is just so sad.

Social media is the place to be and the Biggies know it. I've already posted about Martha Stewart's tweets (I just learned today that she bathes her cats. Of course she does. She's Martha.) -- but did you know that Ford Motor Company has a man on its payroll whose job is "head of social media" for the company.

That's right. Head of social media. His name is Scott Monty and he can be found here on Twitter.

3/25/09

Writing Law Firm Blogs - 6: Law Blog Directories

Is your blog listed in any blog directories? And what is a blog directory, anyway?

Any site that organizes and lists blogs dealing with the law can be considered a law blog directory. Yahoo! has one. Google Blog Search (search for "law blogs") theorectically gives you one. Technorati doesn't have a category for law in its directory, but you can find law blogs easily enough with their search feature.

Then, there are sites like:

US Law Blog Directory
Blawg.com
Justia Blawg Search
Blog Catalog

Consider contacting all these directories to request that your blog (or "blawg") be added to their listing. It's free, it's fast, and you never know what kind of traffic this can generate for you.

Successful blogging is a time-consuming process, covering many months. Little things like getting your blog into the directories can prove very helpful over time.

3/24/09

Social Media for Lawyers: Twitter for Biz Pros - The Debut of ExecTweets

I'm still new to Twitter, and I'm not sure what I think about it yet.

I know that John Tesh's tweet about fecal matter on shopping carts (which got lots of national media coverage) has got me using those free antibacterial wipes at the grocery store.

And, I know that it's somehow eerie to get tweets from Martha Stewart about what's she is fixing for lunch, and whether or not she's going riding today. It's almost like you know her, somehow.

But how does this work in a business environment? Tweets seem so friendly, so informal, so MySpace versus Facebook.

Well, today I learn that Twitter's addressing that issue with its new ExecTweets....

ExecTweets boils down to tweets from business executives. CEOs and the like. Talking shop.

Which sounds good in one way, and bad in another.

I doubt these folk are going to be very revealing in their tweets -- their lawyers wouldn't like that -- and let's face it: part of the fun of Tweeting is the silly stuff, like Martha Stewart's two pugs (Francesca and Sharky) who've just started their own blog.

I dunno. For me, the jury's still out on Tweets, much less this new ExecTweet business. We'll see.