6/29/10

Twitter Nuts & Bolts 4 Lawyers: A How-To Guide for Law Firms - My New Free E-Book

Twitter Nuts & Bolts 4 Lawyers: A How-To Guide for Law Firms is my first complimentary e-book.  And yes, complimentary is a nice word for FREE.

Ten Step Twitter Primer for Lawyers. 
I'm offering this short primer on how attorneys and law firms can get started on Twitter for free on the web; you can download it or print it here.

Why bother with Twitter? 
Not only are leading law firms already adopting sophisticated tweet strategies as part of their online marketing campaigns, more and more law firm clientele are using Twitter in their daily operations.  Jackson Walker, Fulbright, and Vinson & Elkins are just three big firms that are heavily involved in the Twitter Universe.  Large corporations like Ford Motor Company actually employ workers to do nothing but keep up with daily social media conversations (@ScottMonty). 

Why read this e-Book?
Many attorneys and law firms still have not opened a Twitter account (much less more than one -- Jackson Walker had 14 at last count).  And while there are numerous materials available online and in print that explain advanced communication methods and marketing techniques using Twitter, there are very few that take a professional step by step through the process of opening an account, adding the appropriate background, finding followers, and initiating dialouge via Twitter. 

Be Tweeting in 15 Minutes or Less.
Which is exactly what Twitter Nuts n Bolts 4 Lawyers: a How-To Guide for Law Firms does.  From Step 1 (Join Twitter) to Step 4 (Plan Your Tweeting Strategy) to Step 10 (Scheduling Tweets), this e-book gives lawyers the basic information they need to become proficient on Twitter, in a time-efficient way. 

Hopefully, my short (12 page) complimentary e-book will help meet that need.  Please feel free to read and use Twitter Nuts n Bolts 4 Lawyers: A How-To Guide for Law Firms with my compliments.
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