Law firms are still getting used to websites, and from what I've experienced, the leaders of the pack are getting comfortable with blogs. Which is just so sad.
Social media is the place to be and the Biggies know it. I've already posted about Martha Stewart's tweets (I just learned today that she bathes her cats. Of course she does. She's Martha.) -- but did you know that Ford Motor Company has a man on its payroll whose job is "head of social media" for the company.
That's right. Head of social media. His name is Scott Monty and he can be found here on Twitter.