The internationally known law firm Jackson Walker has been aggressive in building its Twitter presence. By entering the game early, Jackson Walker was able to create separate Twitter accounts for each of its practice areas, using topic headings for the Twitter names.
Brilliant.
Now, anyone looking on Twitter for things like “ERISA” or “First Amendment” will quickly come across the Twitter feeds of Jackson Walker.
Currently, Jackson Walker is tweeting as follows:
Jackson Walker (News about the firm)
• http://twitter.com/Jackson_Walker
JW Law (Legal updates in all categories)
• http://twitter.com/JW_Law
Corporate Law
• http://twitter.com/JW_CorporateLaw
Energy Law
• http://twitter.com/Energy_Law
Entertainment Law
• http://twitter.com/entertainlaw
Environmental Law
• http://twitter.com/Enviro_Law
ERISA
• http://twitter.com/ERISA
Financial Recovery Solutions
• http://twitter.com/FinanceRecovery
First Amendment
• http://twitter.com/FirstAmendment
Health Care Law
• http://twitter.com/HealthCareLaw
HIPAA
• http://twitter.com/HIPPA
Intellectual Property Law
• http://twitter.com/JW_IPLaw
International Law
• http://twitter.com/InternationLaw
Labor and Employment Law
• http://twitter.com/LaborLaw
Litigation Alerts
• http://twitter.com/LitigationAlert
Media Law
• http://twitter.com/Media_Law
Real Estate Law
• http://twitter.com/RealEstate_Law
Tax Law
• http://twitter.com/Tax_Law
Technology Law
• http://twitter.com/JW_Technology
Wealth Planning
• http://twitter.com/Wealth_Planning
JacksonWalker tweets within these separate Twitter accounts with bits of information pertaining to that topic, focusing upon educating or informing others. Check it out.
For more information:
Web 2.0 for Lawyers: What is "Social Media" for Law Firms and Why Bother?
Facebook and Divorce: the new AAML Study and the Need to Know Client Web Chatter
Attorneys Take Note: Major Corporations Pay People Just to Tweet
Twitter for Biz Pros: The Debut of ExecTweets
Attorneys Take Note: Yesterday's Reputation is Today's Personal Brand