Read the book, and you've got the ground rules - along with lots of links to check out, tips to try, and tricks to streamline things. The 80/20 Rule is great. The Quick Tips throughout the text are good.
If your goal is to invest long-term in a social media marketing plan, or if you are just getting your feet wet at Twitter, Facebook, or LinkedIn, this book is worth your investment of time and money.
There are two limitations, though: first, times are changing so fast that some of the information is already dated. Of course, this isn't the writer's fault, but it does limit the usefulness of the book.
Second, I question some of the times within the schedules here - particularly for the newbie. There are nifty schedules here, ready made for you, and that is a wonderful idea. However, take for example Chapter 22's sample 30 Minute Marketing Plans where one plan has a mere 5 minutes allotted to write a post including an image.
Me? I’m thinking 5 minutes to tweet (start to finish) seems reasonable - write the tweet, gather your hashtags, shorten the URL, edit as needed to meet that 140 character limit - but a quality blog post?
I dunno about that. Hasn't been my experience with my clientele - or with me. Still, tweaking and personalizing these schedules to fit the individual is an obvious need here. Doesn’t mean that what’s provided here isn’t a great help.
I recommend this book.