Lawyers blogging on the web, as well as other bloggers, may not have time for Twitter or the desire to be personally involved on Facebook (or trust Facebook, for that matter), and these are valid concerns.
However, in 2014, it’s going to be good for anyone committing time and money to blogging to become involved on Google+.
Which means, even if you ignore Twitter and LinkedIn and Facebook and Pinterest and all the other social sites out there, you might want to consider Google+ as being worth your time investment.
Why Is GooglePlus important for Bloggers?
Report Finds Google+ Plus Ones Second Only to Page Authority in Getting Ranking in Google Search Results
Here’s how: when content is mentioned in Google+, those in the know are reporting that Google Search Results will rank those GooglePlus mentions higher in the search results than the original content source site. Content is mentioned in Google+ via “plus ones”— this is where a Google+ post (and remember GooglePlus is a blog post really, see my earlier post on this here) placed upon GooglePlus and published there in a Google+ profile entry is then “liked” via some other GooglePlus member (or you, because you can +1 your own fine self).
Moz.com has studied Google search results, and has found that +1s (plus ones) on GooglePlus are very (VERY) high in getting content to the top in Google Search Results.
In fact, Moz.com found that Google Plus Ones are the SECOND MOST IMPORTANT FACTOR in how a site is ranked in Google Search. Only page authority has more power. Here’s an excerpt from Moz.com’s chart showing how Google+ impacts Google Search Results:
|Screenshot of the Moz.com 2013 Report|
Want to place an invitation to "plus one" your blog content in Google Plus on your blog? Here are the instructions from Google's Developers for placing a PlusOne button on your site.