There's lots of chatter right now about adding books (eBooks, booklets) to blogs - particularly law firm blogs. Usually, this talk is accompanied with a discussion of coordinating those publications with an offer for the book at no charge in exchange for the reader signing up to a service like Aweber.
More and more law firms are doing this. A nice book cover image appears in the sidebar; it's a free offer for in-depth information on an important topic like tips on avoiding foreclosure; tips on making end of life decisions; ways to limit risk in alternative investments, etc. Click on the image and the reader usually has to provide an email address in order to get the freebie, and afterwards that email address may receive a series of follow-ups: more free information, etc.
Choosing to Build a Book for Your Blog or Web Site
Along with the chatter about books on blogs comes lots of confusion and I've had several calls from clients and colleagues that are overwhelmed about the process (or options) once they start investigating this stuff. Once they understand their state's bar regulations on the issue, and they've got a game plan on what they want to accomplish, then comes the practical decisions to be made. How to get this done - it's not as easy as it may first appear.
Offering a free book on your blog is not a bad idea -- it's a good idea -- but you need to know at the get-go that it isn't all that easy to get from start to finish.
Right now, self-publishing eBooks are trendy. These are coded documents that can be read on specific devices (e-Readers) like Kindles, Nooks, Sony eReaders, as well as IPads, Kindle Fires, etc.
This is usually the first kind of document that the lawyer envisions. Maybe the only one, because many aren't considering PDF formatted documents as something that can create snazzy books for their sidebar. All this talk about self-publishing means many lawyers don't understand the different options open to them.
PDF Books for Your Sidebar
For lots of lawyers and law firms, the formatted eBook alternative of using a .pdf document, formatted both for security and for a professional appearance, is the preferred option. Surf around and you will find that PDF documents are appearing quite often in blog and site sidebars as the chosen format for that free book offering.