AVVO - Reviews to Consider B4 You Claim Your Profile

AVVO.COM is a lawyer rating site - maybe you've seen it.  However, before you include your name - or that of your law firm - on Avvo, consider the following 5 (+1) issues:

1.  Avvo is on the Ripoff Report. 

2.  Last year, New York HR attorney Charles Krugel gave an in-depth review of the site - it's worth your time to read.

3.  Read the Wikipedia article (I know, I know) and find, among other things, info regarding a lawsuit filed against the service (which reviews both doctors and lawyers) where the plaintiffs alleged that Avvo.com is a sham since its review system isn't scientfically sound -- and where the case was dismissed not because of the allegation that the ratings are bogus, but on 1st Amendment Free Speech grounds.  The Judge ruled that assuming arguendo that they are bogus, they are constitutionally protected nevertheless.  (Justia has Browne et al v. Avvo here, pleadings and opinion, if you're interested.)  Since then, fyi, there's been another suit filed (in 2010, out of Florida - read the pleading here).

4.  There's a search engine optimization strategy here that lawyers (and doctors) don't recognize is part of the Avvo.com agenda - details explained here by Barry Hurd, and you need to read his comments, too. 

5.  Debra Bruce of Lawyer-Coach, Inc. provides a good summary of the Avvo controversy here, in a pdf available online from the State Bar of Texas. 

Here's my suggestion -- before you jump into Avvo, go read the reviews of lawyers and law firms in your community.  You may find some shocking results ... as Ms. Bruce points out.  Consider the raison d'etre of this site: to build ranking on the web.  Avvo.com is focused upon building its own site authority on the web, and lawyers who sign up benefit from dovetailing with them.  Read Hurd's discussion of this for details.

6. And, one big reminder:  it's important to check with your State Bar to insure that any Avvo listing is okay with them. 

It may not be -- remember, there are testimonials on the site and that's a big no-no in many states (at least for lawyers).   Earlier this month, the Broward County Bar Association discussed this in their latest meeting ("AVVO Testimonials on Florida Attorney Profiles") and the latest from Florida is that lawyers there can "claim" their Avvo profile, but they cannot solicit testimonials for the site - tho Florida allows these testimonials to appear. 

And nope, I don't know the answer to the question "how can the Florida Bar enforce this distinction?"  Your guess is as good as mine on that one.

ISSN: Registering Your Blog with the Library of Congress

What is an ISSN?  Why should you bother?  It's like an ISBN for your blog. 

From the Library of Congress:

An ISBN or International Standard Book Number is the book counterpart to the ISSN. It is a national and international standard identification number for uniquely identifying books, i.e., publications that are not intended to continue indefinitely. A publication can have both an ISSN and an ISBN. This situation occurs most commonly with books in a series and with annuals or biennials. The ISBN identifies the individual book in a series or a specific year for an annual or biennial. The ISSN identifies the ongoing series, or the ongoing annual or biennial serial. ...

The ISSN can be thought of as the social security number of the serials world. Just as an individual's social security number is used in many automated systems to distinguish that person from others with the same or similar names, the ISSN distinguishes a particular serial from others with which it might be confused. The ISSN also helps library patrons, libraries, and others who handle large numbers of serials to find and identify titles in automated systems more quickly and easily. ...

There is no charge for the assignment of the ISSN, or for the use of an ISSN once assigned. (However, the Library of Congress incurs substantial costs to staff and maintain the U.S. ISSN Center. Additionally, the Library of Congress is assessed a considerable fee to belong to the ISSN Network.) ...

There is no connection between Copyright and ISSN. Having an ISSN does not confer any Copyright protection, nor does sending a serial to the Copyright office eliminate your need to send the U.S. ISSN Center a sample issue of a serial for which you were given a prepublication ISSN. ...

Getting an ISSN for a title does not confer any exclusive rights to that title. Nor can titles be copyrighted. The best way to protect a title is to register it with the U.S. Patent & Trademark Office.

To register your blog online with the Library of Congress, go here.


One more thing:  thanks to Lynn Viehl at Paperback Writer for the head's up.

Look for My Article on Privatization Trends in the Upcoming Issue of the Florida Defender

The Florida Defender is published quarterly by the Florida Association of Criminal Defense Lawyers. 

I'm honored to have my article, "The Vital Necessity of the Office of the Florida Public Defender: Resisting the Temptation to Privatize," where I share a byline with Terry Lenamon, published in a periodical noted for its contributors and for its scholarly readership. 

Look for it in the Spring 2011 Issue of The Florida Defender.