10/24/07

Number of Visits, Visit Length, Visitor Path

I don't know about you, but I'm more interested in the length of visits to a site, and the path the visitor took to get there, than I am in the number of visits. Sure, it's nice (and important) to have lots of traffic. But if all that traffic amounts to a visit length of zero seconds, and no return visits, then what purpose is being served?
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