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What's all the hoopla about?
First, it's Google. Their numbers are what you want to know ... with all due respect to the other search engines out there. Google is King.
Second, it's free. Yep, free.
Third, you can choose "exact match" from the menu (or surround the keyword with brackets) and get the actual number of times a keyword has been searched for last month. That's big.
For more info:
Google's Announcement
Google's AdWords Blog Post on the New Addition
CNETNews
WebProNews
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