Jackson Walker on Twitter: Example of How Law Firms Build Reputations via the Web

The internationally known law firm Jackson Walker has been aggressive in building its Twitter presence.  By entering the game early, Jackson Walker was able to create separate Twitter accounts for each of its practice areas, using topic headings for the Twitter names. 

Brilliant. 

Now, anyone looking on Twitter for things like “ERISA” or “First Amendment” will quickly come across the Twitter feeds of Jackson Walker.

Currently, Jackson Walker is tweeting as follows:

Jackson Walker (News about the firm)
• http://twitter.com/Jackson_Walker

JW Law (Legal updates in all categories)
• http://twitter.com/JW_Law

Corporate Law
• http://twitter.com/JW_CorporateLaw

Energy Law
• http://twitter.com/Energy_Law

Entertainment Law
• http://twitter.com/entertainlaw

Environmental Law
• http://twitter.com/Enviro_Law

ERISA
• http://twitter.com/ERISA

Financial Recovery Solutions
• http://twitter.com/FinanceRecovery

First Amendment
• http://twitter.com/FirstAmendment

Health Care Law
• http://twitter.com/HealthCareLaw

HIPAA
• http://twitter.com/HIPPA

Intellectual Property Law
• http://twitter.com/JW_IPLaw

International Law
• http://twitter.com/InternationLaw

Labor and Employment Law
• http://twitter.com/LaborLaw

Litigation Alerts
• http://twitter.com/LitigationAlert

Media Law
• http://twitter.com/Media_Law

Real Estate Law
• http://twitter.com/RealEstate_Law

Tax Law
• http://twitter.com/Tax_Law

Technology Law
• http://twitter.com/JW_Technology

Wealth Planning
• http://twitter.com/Wealth_Planning


JacksonWalker tweets within these separate Twitter accounts with bits of information pertaining to that topic, focusing upon educating or informing others.  Check it out.

For more information:

Web 2.0 for Lawyers: What is "Social Media" for Law Firms and Why Bother?

Facebook and Divorce: the new AAML Study and the Need to Know Client Web Chatter

Attorneys Take Note: Major Corporations Pay People Just to Tweet

Twitter for Biz Pros: The Debut of ExecTweets

Attorneys Take Note: Yesterday's Reputation is Today's Personal Brand