7/5/10

Jackson Walker on Twitter: Example of How Law Firms Build Reputations via the Web

The internationally known law firm Jackson Walker has been aggressive in building its Twitter presence.  By entering the game early, Jackson Walker was able to create separate Twitter accounts for each of its practice areas, using topic headings for the Twitter names. 

Brilliant. 

Now, anyone looking on Twitter for things like “ERISA” or “First Amendment” will quickly come across the Twitter feeds of Jackson Walker.

Currently, Jackson Walker is tweeting as follows:

Jackson Walker (News about the firm)
http://twitter.com/Jackson_Walker

JW Law (Legal updates in all categories)
http://twitter.com/JW_Law

Corporate Law
http://twitter.com/JW_CorporateLaw

Energy Law
http://twitter.com/Energy_Law

Entertainment Law
http://twitter.com/entertainlaw

Environmental Law
http://twitter.com/Enviro_Law

ERISA
http://twitter.com/ERISA

Financial Recovery Solutions
http://twitter.com/FinanceRecovery

First Amendment
http://twitter.com/FirstAmendment

Health Care Law
http://twitter.com/HealthCareLaw

HIPAA
http://twitter.com/HIPPA

Intellectual Property Law
http://twitter.com/JW_IPLaw

International Law
http://twitter.com/InternationLaw

Labor and Employment Law
http://twitter.com/LaborLaw

Litigation Alerts
http://twitter.com/LitigationAlert

Media Law
http://twitter.com/Media_Law

Real Estate Law
http://twitter.com/RealEstate_Law

Tax Law
http://twitter.com/Tax_Law

Technology Law
http://twitter.com/JW_Technology

Wealth Planning
http://twitter.com/Wealth_Planning


JacksonWalker tweets within these separate Twitter accounts with bits of information pertaining to that topic, focusing upon educating or informing others.  Check it out.

For more information:

Web 2.0 for Lawyers: What is "Social Media" for Law Firms and Why Bother?

Facebook and Divorce: the new AAML Study and the Need to Know Client Web Chatter

Attorneys Take Note: Major Corporations Pay People Just to Tweet

Twitter for Biz Pros: The Debut of ExecTweets

Attorneys Take Note: Yesterday's Reputation is Today's Personal Brand
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