This morning, I learned via a tweet from Ford Motor Company's social media guru, @ScottMonty, that there was an article worth reading over at Fast Company. As usual, Mr. Monty proves he knows his stuff.
Austin Carr's article, "Twitter Now the World's Fastest Growing Search Engine," is definitely worth your time. Carr is reporting from the Aspen Ideas Festival -- and he's giving the information shared there by Twitter co-founder Biz Stone.
Twitter is getting 800 million search queries every day. Do the math, and Twitter search exceed 24 billion/month -- according to Stone, that number is higher than the total monthly searches at Yahoo and Bing combined.
If you want to get down and dirty about what all this means, SearchEngineLand's Danny Sullivan has a great article written back in April 2010 giving lots of the details here, "Twitter Does 19 Billion Searches Per Month, Beating Yahoo & Bing, Sort Of." In his post, Sullivan quotes Doug Cook of Twitter as predicting they'll hit 1 billion searches per day very soon.
Wow.
For lawyers and law firms, take the hint. It's important to be included in those Twitter search results, and unless you have one or more Twitter accounts, you're excluding yourself.
For an easy step by step, practical guide for lawyers and law firms on Twitter -- how to join, how to tweet, etc. -- please feel free to download my free e-book, Twitter Nuts n Bolts 4 Lawyers: a How-to Guide for Law Firms. The price is right, and I hear good things about this short little book being very helpful.
For more information:
Web 2.0 for Lawyers: What is "Social Media" for Law Firms and Why Bother?
Attorneys Take Note: Major Corporations Pay People Just to Tweet
Twitter for Biz Pros: The Debut of ExecTweets
Attorneys Take Note: Yesterday's Reputation is Today's Personal Brand
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