My E-Book Road - 11: E-junkie Shopping Cart for selling downloads & tangible goods

Maybe I'll just write my e-books in Word, turn them into PDFs, and then sell them via E-junkie. Self-Made Chick did this, and made around $3000 on an e-book she sold for $12 each (the e-book? How I Built A Profitable Freelance Business for Under $50 and How You Can Too).

But there's no ISBN number ... there's nothing on Amazon.Com .... So many decisions to make.

Writer Lawyer Tip: Considering Your Vocabulary When Writing for the Web

There's a lot of talk about Search Engine Optimization, and a lot of expertise on the web ... all of it focused upon how to get your content to that first page on Google (sure the other sites, too, but it's really all about Google these days) so people will actually read it.

You can spend a lot of money figuring this stuff out. Pay for keywords, pay for keyphrases, things like that.

Here's something that is free: think about your vocabulary as you write.

Remember that your reader will have to surf to reach your content, unless you're so popular with them that your site is already stored on their machine somehow (bookmarked, RSS feed, etc.).

1. Write for that surfer. Use "drunk driving" not "driving under the influence." Try "Univ." or "U." instead of University; car instead of auto; miles instead of distance.

2. Watch yourself as you surf. What are you asking from Google when you're surfing the web? Learn from your own searching ....

Writing for the web involves more than writing for print. Maybe there will be a day when search engines are so powerful and all-encompassing that this won't be true any longer. But we're not there now, so Cowboy Up.


Writing Law Firm Blogs -4: American Bar Association Releases Top 100 Blawg List

The American Bar Association has released its list of 2008's best law blogs, or blawgs ... and it's worth a surf through. Here's some examples:

Sweet Hot Justice
The Shark
Tex Parte
JDSnub Blog
The Pop Tort.

And that's nice to have - the editors have chosen entertaining, informative sites - but I'm waiting for the People's Choice Awards for Law Firm Blogs.

If you are blogging to reach the public, your clients, or your potential clients, then your readership is distinctly different than your professional peer group, i.e., fellow lawyers and members of the ABA.

One of the great opportunities with a law blog is to educate, inform, and build relationships with NON-lawyers. From my surfing of these award-winning blogs, they're writing lawyer-to-lawyer for the most part.