Twitter Nuts & Bolts 4 Lawyers: A How-To Guide for Law Firms - My New Free E-Book

Twitter Nuts & Bolts 4 Lawyers: A How-To Guide for Law Firms is my first complimentary e-book.  And yes, complimentary is a nice word for FREE.

Ten Step Twitter Primer for Lawyers. 
I'm offering this short primer on how attorneys and law firms can get started on Twitter for free on the web; you can download it or print it here.

Why bother with Twitter? 
Not only are leading law firms already adopting sophisticated tweet strategies as part of their online marketing campaigns, more and more law firm clientele are using Twitter in their daily operations.  Jackson Walker, Fulbright, and Vinson & Elkins are just three big firms that are heavily involved in the Twitter Universe.  Large corporations like Ford Motor Company actually employ workers to do nothing but keep up with daily social media conversations (@ScottMonty). 

Why read this e-Book?
Many attorneys and law firms still have not opened a Twitter account (much less more than one -- Jackson Walker had 14 at last count).  And while there are numerous materials available online and in print that explain advanced communication methods and marketing techniques using Twitter, there are very few that take a professional step by step through the process of opening an account, adding the appropriate background, finding followers, and initiating dialouge via Twitter. 

Be Tweeting in 15 Minutes or Less.
Which is exactly what Twitter Nuts n Bolts 4 Lawyers: a How-To Guide for Law Firms does.  From Step 1 (Join Twitter) to Step 4 (Plan Your Tweeting Strategy) to Step 10 (Scheduling Tweets), this e-book gives lawyers the basic information they need to become proficient on Twitter, in a time-efficient way. 

Hopefully, my short (12 page) complimentary e-book will help meet that need.  Please feel free to read and use Twitter Nuts n Bolts 4 Lawyers: A How-To Guide for Law Firms with my compliments.

E-book Sales Increase 252% in First Quarter of 2010

Shown: Amazon's Kindle

E-book sales increased an astonishing 252% during the first three months of 2010, according to Publisher's Weekly.  This news comes from the industry analysis performed by the Association of American Publishers which keeps track of the publishing industry, and releases its statistics in periodic reports to its membership. 

And this, even before Google Edition debuts with it offering of e-books that can be read without the need for any specific e-reader (Nook, Kindle, etc.).

What is Great Writing: How Digital Content is Judged Differently Than Print

Ben Elowitz at PaidContent has just published the first of his two-part analysis on what constitutes great content, now that we're well into the digital age.  Taking the four pillars used by traditionalists -- credential, correctness, objectivity, and craftsmanship -- he opines on each, and how these criteria do not work in today's internet age.

For example, Elowitz discusses how the heady feeling of having your work published in The New York Times (credential) isn't as important now.  Readers are looking for content that helps them -- focusing on the content itself -- much more than they are concerned with the source of that information. 

What Elowitz is putting out on the table needs to be read.  He's thought about these issues, and he has points to make.

However, I don't know that I can go so far as to agree with him that these tradtional methods are "useless."  That may be going too far. 

Credentials still mean something to me, for example -- and I think they still mean something to readers, too.  I do check the source of the content I'm reading and a reputable source does carry more weight with me.  I believe that The New York Times still stands for something. 

Credentials may be less powerful than they once were, but they still exist and still count.